![]() ![]() ![]() Despite its already massive fan-base, Spotify risked losing subscribers if it didn’t continue to improve. Rapper Jay-Z released Tidal, which is now available in 52 countries worldwide, iTunes morphed into Apple Music and the ad-free YouTube Red launched in 2015. However, it wasn’t long before similar streaming services popped up alongside Spotify. Its free trial, family and student options make it affordable, it supports the artists you love, features over 40 million songs and collects data to ensure their personalisation technology is second-to-none. Spotify took off as soon as it landed here. The price, variety and technology Spotify offers consumers sets it apart from competitors. But it was their approach to marketing that has kept the streaming service ahead of the pack in recent years. Spotify was originally founded in Sweden in 2006 but didn’t make its way to Australia until 2012. In the following years, the service began to grow rapidly among Aussie music fans. Let’s take a look at how Spotify got to where they are and why their marketing efforts keep them ahead of the competition. Spotify’s marketing team must have been working overtime to pull off their 2018 Spotify Wrapped Marketing Campaign extravaganza. SECOND MOST STREAMED SONG ON SPOTIFY OF 2018 FULLThe app wasn’t the only one running at full speed. And if you have a Spotify account, it probably had quite a workout. Happy 2019! There’s a good chance many of you would have spent the holiday season listening to some of your favourite tunes. ![]()
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